about mix1


Cameron Robb, CEO
Cameron has over 20 years of entrepreneurial business experience. He has worked as a CEO and Management Consultant for a variety of companies in diversified industries, including Entertainment, Technology, and Consumer Products. The services he provided were at an executive level for both private and publicly held companies reporting on the NYSE and on the OTCBB. Cameron has worked with nationwide sports licensing companies representing such licenses as, NFL®, NBA®, NHL®, BASS®, NBR®, MLB®, PGA®, LPGA®, WWF® and NASCAR®. In addition, Cameron has sold product and work directly with independent retailers as well as various mass market chains in Grocery and Convenience Stores across North America. Prior to consulting Cameron held the position of CEO/President and Co-Founder of a North American technology and an entertainment licensing company. In each case, he was instrumental in developing the company’s brand and business. Cameron has assisted in raising millions of dollars, developed International Sales and Marketing programs, and has been instrumental over many stages of corporate development.

Christopher Larson, CFO
Chris has extensive public company experience and co-founded and acted as CFO of Cash Systems, Inc., a NASDAQ traded financial services company involved in the casino gaming industry from 1999 to 2005. During that time, Chris also was a Director of Cash Systems. Cash Systems was taken public via a reverse merger – and during Chris’ tenure, the company experienced rapid revenue growth from $600,000 to $100,000,000 annually. Chris’s experience with public companies ensures that he brings an extensive array of financial accounting, financial analysis, SEC reporting / compliance and management skills.


Board of Directors 

Lee Coleman
Lee Coleman is a brand marketing, product and business development professional with experience working with CEOs and CMOs to develop media and marketing partnerships that are multi-platform and integrated. For the past twelve (12) years, Mr. Coleman was employed in several positions at Viacom, Inc. (NASDAQ: VIA) starting as an Account Executive for Vh1 and CMT, and working his way up to Director of New Business Development, Vice President of New Business Development for Viacom’s MTV Network, and eventually Vice President of Global Business Development for MTV Networks. Most recently, as Vice President of Global Business Development for MTV, Mr. Coleman spearheaded the Business Development sales team while working in tandem with Viacom global offices, focusing on new client and business for MTV Networks and Global Music and Entertainment Clusters. Additionally, Mr. Coleman developed and created multi-network and partnership programs on a global basis, working with CEO’s and client marketing teams to create customized multi-platform solutions to multi-faceted marketing strategies, and interfaced with all divisions of the MTV Networks organization to develop traditional and non-traditional revenue business programs. Mr. Coleman’s industry expertise and innovative style provided the opportunity to work with many companies over his career including Amazon.com, Starbucks, Taco Bell, Google, Netflix, 3M and Sony Electronics. In January 2014, Mr. Coleman was appointed as a member of the Board of Advisors for NOHO, Inc., a global premium functional lifestyle beverage company (OTC: DRNK) and since March 2014, has served on the Board of Advisors of MilkMoney.com, an online marketplace for sponsorships, product placement, bookings and endorsements. Mr. Coleman continues to be a lecturer on economic empowerment on such topics as business development, media, marketing and multi-platform engagement at institutions such as USC, UCLA and Pepperdine University. The Company believes that Mr. Coleman will be a valuable member of the Board of Directors based on his experience in marketing and domestic and global business development.

James Tonkin
Mr. Tonkin began his career serving as Vice President and General Manager of a West Coast 7–Up Bottler where he produced, marketed and distributed carbonated soft drink brands including 7-UP, A&W Root Beer, Crush and Clearly Canadian. Mr. Tonkin then successfully pioneered both a domestic cheese production-distribution facility in northern California and a snack chip company known as Buffalo Chips. Turning his interest back to healthier beverages, he became V.P. Marketing and Sales for the first ‘new age’ beverage in the U.S in 1983- Napa Naturals, which innovatively married natural white grape juice, natural flavoring and sparkling mineral water. Starting a private consultancy in 1986, Mr. Tonkin focused on brand management, sales and marketing. His industry expertise and innovative style provided the opportunity to work with many companies over his consulting career including Essentia Water, a nationally recognized structured water, Bio Essentials an innovative glucosamine beverage for joint health. Mr. Tonkin served on the Board of Advisors for Zico Waters.

Stephan Vande Loo
Mr. Vande Loo has over 30 years of experience in the beverage industry. From 1979 to 2012, he held positions of increasing responsibility at Coca-Cola. In his most recent position, he served as National Vice President – Region Commercialization and Development. His responsibilities included creating marketing and brand building strategies for the largest operation within The Coca-Cola Company and overseeing operations in seven regions. He led a team of eight Vice Presidents and over 225 staff members in developing marketing and brand building initiatives, media/promotional programming and multicultural programs supporting sales and distribution functions for over 50,000 employees and bottling partners. During his tenure at Coca-Cola, Mr. Vande Loo also served as Vice President – Sales and Marketing for a number of regions in the United States as well as for Great Britain. 

Robert J. Goodmanson
Mr. Goodmanson has 30 years of experience in the investment banking industry. He founded and is CEO ofMaxwell Simon, Inc., a FINRA- registered, full service Broker-Dealer and a licensed registered Investment Advisory firm. Maxwell Simon’s focus is on institutional fixed income, advisory, private and public equity transactions.
Prior to founding Maxwell Simon, Rob held senior positions at Tucker Anthony, Oakridge Financial and Robert W Baird.  Rob was a Senior Managing Director in charge of the Midwest and West divisions for Robert W. Baird.

For 3 years he served on the FINRA Board of Governors for District 4 in Kansas City.

He holds a BA from Hamline University in St. Paul, MN and successfully completed the multi-year Management Leadership Institute program at The Wharton School.


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