SCOTTSDALE, AZ, July 14, 2014 /PRNewswire/ – Mix1 Life, Inc., (OTCBB: MIXX) announces the appointment of Mr. James Tonkin as a Board of Director to Mix1 Life, Inc.
Mr. James Tonkin, a 35 year veteran, is a private sector brand marketing and development professional who has designed and implemented national infrastructure in the food and beverage industry. Mr. Tonkin has successfully created and implemented business and financial strategies for domestic and international firms focusing on: production and manufacturing; branding; sales; marketing; and distribution. In the last 15 years, Mr. Tonkin has promoted brand and marketing programs for many clients in the bottled water and functional food/beverage industries.
Mr. Tonkin began his career serving as Vice President and General Manager of a West Coast 7–Up Bottler where he produced, marketed and distributed carbonated soft drink brands including 7-UP, A&W Root Beer, Crush and Clearly Canadian. Mr. Tonkin then successfully pioneered both a domestic cheese production-distribution facility in northern California and a snack chip company known as Buffalo Chips. Turning his interest back to healthier beverages, he became V.P. Marketing and Sales for the first ‘new age’ beverage in the U.S in 1983- Napa Naturals, which innovatively married natural white grape juice, natural flavoring and sparkling mineral water. Starting a private consultancy in 1986, Mr. Tonkin focused on brand management, sales and marketing. His industry expertise and innovative style provided the opportunity to work with many companies over his consulting career including Essentia Water, a nationally recognized structured water, Bio Essentials an innovative glucosamine beverage for joint health. Mr. Tonkin served on the Board of Advisors for Zico Waters.
Mr. Tonkin stated, “I love this industry, I continue to challenge myself with new brands, and I love it. When asked to join a board I am very selective. I believe mix1, has a unique offering and with the mix of people that they have chosen to be board members I really think mix1 has a solid chance to lead this opportunistic category.”
Cameron Robb, CEO of mix1 said, “Jim’s industry knowledge and proven track record will provide mix1 with a valuable asset which we will take advantage of and utilized. We listen to Jim’s insight and recognize the assist that he brings and I believe that he provide value to mix1 in becoming a leader in this ready to drink protein beverage market. “
About Mix1 Life, Inc.
Mix1 Life, Inc., (“MIXX” or “mix1″), is the innovator and distributor of mix1 natural nutritional products. Here at Mix1 the philosophy is pretty simple: we only create products with natural, high-quality ingredients that are truly functional. We believe natural products are better than artificial ones and are the key to leading a healthy balanced life. As a company we want to improve people’s lives by promoting active lifestyles and overall health. Mix1 has the perfect mix to fit your life and schedule. Never again will you miss getting the necessary nutrients because you were too busy to eat. We strive to help you make healthy choices during your busy day in order to help you feel your best not only today, but every day.
Cautionary Note Regarding Forward-Looking Statements. This press release contains forward-looking statements that involve risks and uncertainties, including the Company’s beliefs about its business prospects and future results of operations. Some factors that could cause actual results to differ materially include economic and operational risks, changes in anticipated earnings, continuation of current contracts, and other factors detailed in the Company’s filings with the Securities and Exchange Commission, including its most recent Forms 10-KSB and 10-QSB. The Company forecasts provided above are dynamic and therefore refer only to this release date. The Company does not undertake to update any forecasts that it may make available to the investing public.